Toyo

Toyo creates sustainable children’s toys from monomaterials, making recycling simple. The brand identity combines warmth, care, and playfulness through rounded logo shapes, vibrant colors, and friendly typography. Illustrations, designed with children’s psychology in mind, are brought to life with AR, turning environmental lessons into interactive stories. The cohesive visual system works across packaging, toys, and digital touchpoints, blending design, storytelling, and technology into a meaningful brand experience.